As an industry leader in medical technology marketing, Jerome Clavel is excited to use this platform to share some of his insights with you. The Jerome Clavel website will touch on different trending topics in the industry as well as provide an outlet for Jerome Clavel to discuss some of his favorite hobbies. These hobbies include:
- Fountain Pens
- And More
Future blogs will touch on all of these fun topics, but Jerome Clavel understands that a lot of people search him out just to get a glimpse of how they can market their product more effectively. Below are some steps that work in the medical technology industry but can also be applied in many other areas as well.
- Know Who Your Most Important Customers Are
Every successful marketing campaign understands completely who the target audience is and what they care about most. The early stages of a campaign should map out what the buyer is interested in and how they would go about finding said product. Consider not only what the ideal customer wants but also consider the things that they do not care about. No marketing dollar should be wasted on areas that are not of importance to the most important customer. One of the most common threads in marketing is that successful products provide a solution to a problem. Sometimes, in the medical community, the problem may be something that the buyer has not even thought of yet. For instance, if a piece of medical technology can save someone time by speeding up a process effectively, it becomes the job of the marketer to both enlighten the audience in regard to the problem and then present the solution.
- Understand the Purchasing Process of Your Customers
Every buyer goes on a journey before they purchase a product. The first stage of this process is the awareness phase. The awareness phase includes the discovery of a problem and deciding that they need a solution. It is the job of the marketer to help clarify what the problem of the customer is and provide a clear suggestion of what they can do to solve it. This brings us to the consideration phase. Once the problem is clear, shoppers are going to want to consider their options. Sometimes, it is as simple as ensuring that the product is the most readily available, but it’s more likely that the marketer will need to convince the purchaser that their solution is the very best option. Once the buyer has entered the decision phase, it all comes down to whether or not the marketer can convince the potential buyer that their product offers the best potential solution. This can be done by highlighting the benefits that are stronger than the competition. This can be the quality of the product, the reduced cost, etc.
- Consider Digital Marketing
Most people are doing their research online nowadays. This is especially true in the medical technology sector as brick and mortar stores are rarely where purchases are made. In order to get in front of a larger portion of the target audience, it is wise to take advantage of blogs and premium content. This website is not being used for these purposes, but there are plenty of medical journals online that are frequented by the customers marketers are looking to reach. By providing a truly great piece of content for them to read, it will grow brand awareness and establish a company as a trusted source of information. The end of every sponsored piece of guest content should include a clear call-to-action. This way, the audience gets a clear understanding of where they can go in the future to learn more. The more dedicated marketers are to appearing on different sites, the larger market share they can begin to target with their other marketing efforts.
In addition to sponsored posts and guest blogging, the website representing the product should be fully optimized for SEO. This starts with keyword research to identify what potential buyers are searching for. Once a competitive keyword or two is determined to be the best fit, ensure that all the Meta information is optimized for the keyword. A content writer will then need to go through and ensure that all of the information on the site reflects the keyword and offers incredible value to the customer. The key thing to remember when it comes to SEO is that nothing is more important than optimizing the user experience.
- Keep Learning Always
Almost every industry in the digital age has sped up rapidly. It’s on every marketer to stay current with the industry. This means that a fair amount of continuous studying will need to be conducted. The best way to stay ahead of the curve is to love what you do. Marketers who truly love marketing will be willing to put in the time it takes to stay up-to-date with all of the latest information. This means reading trusted publications and following the works of thought leaders within the industry.
- Value Your Leads
Every lead is incredibly value. It’s not just enough to capture the information of a lead. The lead then needs to be nurtured effectively. A lot of the time this can be done effectively through email marketing. Because leads will submit an email, it becomes an easy way to stay in front of the leads. Email marketing can be utilized to keep leads aware of updates to the product, share company news and even just link to a new blog topic. The more marketers can do to stay in front of a lead, the better off they will be.
If you enjoyed these marketing tips, be sure to come back to the blog often as Jerome Clavel will provide more marketing insights as well as dive deep into some of his personal hobbies and passions. Thanks for visiting the site and be sure to let us know in the comments, if there are specific topics you would like to see discussed!